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Formula Trends
Surfactant selection in personal care formulations is becoming more restrained.
Consumers are reading ingredient lists, and formulation strategies are shifting from strong cleansing to a balance of gentleness and skin feel.
Key Takeaways
- Replace single-surfactant high-cleaning systems with blended surfactants
- Skin feel and foam structure are key selection criteria.
- Gentle claim: supported by both formulation and testing.
For full details, please contact our R&D or Quality Control team.